Web design & development
P.S.I. Auction is one of the world’s most prestigious platforms for elite sport horses. The new website translates this premium positioning into a digital experience that is both elegant and highly functional. Within just 6.5 weeks, a platform was created that meets the highest technical standards – while visually reflecting the exclusivity of the brand.
Fast, stable, scalable
The site is powered by Kirby CMS – chosen for its lightweight architecture and high flexibility. It’s tailored exactly to the needs of the auction team. Hosting is handled via a dedicated server setup to ensure high reliability even during heavy traffic peaks – such as during live auctions.
A CMS that works with you
With a tight timeline ahead of the auction catalog release, efficient content handling was key. The CMS was configured for fast, streamlined input of horse data – including images, videos, pedigrees, descriptions, and metadata.
A custom-built import tool allows editors to upload Excel spreadsheets and automatically generate full horse detail pages with one click – complete with structured content and media. Even with large data volumes, content management remains fast and intuitive.
Relaunch at Record Speed
From initial contact to launch, the entire project was completed in under seven weeks – including concept, design, CMS configuration, and custom development. Thanks to streamlined communication and a focused process, the launch went live right on time with the printed auction catalog, including QR codes linking directly to the new site.
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Minimalist, spacious, luxurious
The new design features large typography, generous white space, and visual clarity. Gold and silver tones reflect the brand’s premium quality and give the site an elegant, luxurious feel – without appearing overloaded.
Striking imagery puts the horses center stage, supported by a UI that remains deliberately understated. It’s a digital presence with poise – stylish, elegant, and focused.
Technology that keeps users informed
During the auctions, a live stream from ClipMyHorse is embedded directly on the site. At the same time, the horse currently shown in the stream is displayed with real-time data pulled from the CMS – including name, pedigree, image, and description. The technical integration ensures that visitors stay informed at all times and are always up to date.
Brand-aligned, high-performing, future-ready
The new P.S.I. Auction website demonstrates how digital technology and refined design can come together to make a premium brand truly shine online.
With clear visual language, smart data structures, and an infrastructure built for performance and scalability, the platform meets the high expectations of its audience – today and for many auction years to come.